Restaurant Rebranding

Timeline: 2 months

Role: Strategic Branding, Graphic Design, Mockups

Briciola is an Italian Restaurant & Wine bar located in Manhattan's Hell’s Kitchen. It’s a Venetian-style wine bar that’s very tiny and intimate with warm cozy lights. This restaurant targets the audience in their late 20s to 50s, who come for a glass of wine after work to relax and chill. Throughout this project, I created branding assets highlighting the bistro’s coziness, crowded and rustic vibe. It evokes calm coziness & warmth, a friendly and jazzy atmosphere. This branding aims to encourage the mood to be keeping people fun with no pressure and end their day with a relaxed mind. The challenge was to push the limits and come up with fresh ideas while not losing the fundamental identity of the restaurant.