Timeline: 1 month

Role: Graphic Design, Branding, Mockups

This branding project was to create a children’s clothing brand with a logo and merchandise. I came up with the brand name ‘Ma Cherie,’ a girls’ clothing brand for ages 2-8. The vibe of young girls with attitude and ego inspired this brand. Ma Cherie finds a lovable value in every type of girl and embraces them in the most charming way. I tried to bring their sassiness and cheekiness yet lovely aspects at the same time. I learned to build a brand from the ground up, keeping a foundational strategy and solid target audience.